On-Site True SEO
Sometimes when we discuss On Site SEO, someone usually asks the question if this means we are going to go to their place of business to optimize their website. While we do not physically travel to your business` location, we are in a sense working within your site.
What Is On-Site SEO?
On site SEO is anything that can be done to your website or blog in order to improve its ranking in the search engines. The following are examples of on-site SEO,
- Meta tags
- Adding relevant content through articles, blogs, and forums
- Adding well-researched and relevant keywords and keyword phrases
- Optimizing the HTML coding
- Adding text to any images on your site with alt tags
This is in sharp contrast as to what is considered as off-site SEO, which includes advertising, listing in DMOZ, backlinks, and social media. While these are indeed important considerations, they are another topic.
How Does On-Site SEO Work?
On site SEO is essentially the meat and potatoes of how your website or blog interacts with the search engines. While not quite as important as they were at one time, meta tags contain a great deal of information such as page title, page description, keywords, etc. You may see some of this information whenever you search for something on the Internet. When you review the search results page (SERP), you notice the title and a brief description of the site listed. This information is contained in the meta tags.
The search engines' primary function is similar to a librarian. They crawl the Internet in search of information. This information is located in the many websites around the world. They will then take that information back to the library where another program will catalog or index the information so it is available when someone searches for it. This index decreases the amount of time it takes for the search results to be returned to the browser.
When we add content to your website by means of articles, blogs, and forums, it makes your website more relevant. It is therefore given a greater amount of authority than other websites with no content. However, there is a catch. The content must be both relevant to your website, and it must be content that your site`s visitors find useful. This is why True SEO only contracts professional writers who know how to communicate your message to your readers.
Adding keywords that are not relevant to your website is counterproductive. This not only leads to your site being ranked lower, it also means that your visitors are more likely to move on to a competitor`s website. When your visitors move on, it also adversely affects your search engine ranking.
When we optimize the HTML coding on your website, it makes your site easier for the search engines to crawl. This is very important as poorly optimized code can direct the search engines to a different part of your site that may not be relevant to the original page it was crawling. True SEO optimizes your code in order to eliminate this potential problem.
Adding text to an image by using an alt tag is crucial to adding even more value to your website. If you rely on pictures to tell your story to your audience, then it is even more critical to have these tags in place. The search engines can only record text. If there is no text to describe your image, then that part of the message may not be properly indexed and your site`s ranking may suffer.
You have invested a tremendous amount of resources to make your products and your message available to your visitors and potential customers. True SEO can make sure your message is available to the search engines and that your website is easier for them to rank.